Company Info

BMS Graduate Recruitment Ltd
Mead House. 49 High Street
Egham,

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Company Profile




Demand Generation Manager


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Job ID:

10845875

Title:

Demand Generation Manager

Salary:

£50,000.00

Location:

London ,United Kingdom
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Occupations:

I.T. & Communications, Sales & Marketing

Job Description:

  • Newly created stand-alone demand generation marketing role in this company's UK office
  • Reporting to the VP Demand Generation (based in the U.S.)
  • Digital marketing manager responsible for driving qualified leads to the sales teams for the UK and wider EMEA region
  • Rapidly growing enterprise technology provider
  • Based in West London
  • Newly created stand-alone demand generation marketing role in this company's UK office
  • Reporting to the VP Demand Generation (based in the U.S.)
  • Digital marketing manager responsible for driving qualified leads to the sales teams for the UK and wider EMEA region
  • Rapidly growing enterprise technology provider
  • Based in West London
  • The Role: This Demand Generation Marketing Manager is a new position within this growing technology provider. Reporting to the VP Demand Generation the objective of the role is to provide highly qualified leads for the sales team. The role will be responsible for creating the marketing strategy for the UK and EMEA regions and tactically executing the campaigns. The Demand Generation Marketing Manager will work with experts to create content and then use this content to fill the top of the funnel with opportunity pipeline, setting up nurture campaigns (Marketo/Salesforce and Events) and providing MQL's and SQL's (managing and providing scripts for a telemarketing team) to the sales team.

     

  • The Company: The company are an enterprise technology provider specialising in data management software. The business has experienced 35% year on year growth for the last SEVEN years! They are now in need for a Demand Generation Marketing Manager to further support this growth in the UK and wider EMEA region.

    The Package for Demand Generation Marketing Manager:

  • Salary: £50,000 - 60,000 + bonus + benefits

Job Requirements:

  • Responsibilities for the position of Demand Generation Marketing Manager include:

  • Managing customer acquisition marketing campaigns
  • Generating and qualifying marketing leads
  • Defining what a lead will be for the sales team, and developing the conversion funnel
  • Developing a lead generation marketing strategy to support sales with revenue
  • Working with Marketo and Salesforce to develop their marketing automation capability
  • Managing and briefing the telemarketing team to further qualify leads
  • Utilising digital marketing practices to help drive leads, conversions and ultimately revenue
  • Creating an events calendar to supplement the brand awareness and lead generation marketing campaigns
  • To be considered for this role you must have:

  • Solid B2B marketing experience working in a technology/software business
  • Experience of managing or briefing a sales team
  • Experience of working closely with sales teams in a commercially focused marketing role
  • Ideally been in a stand-alone marketing role or marketing role with responsibility for creating strategy, managing budgets, and executing multi-channel marketing campaigns
  • A deep understanding of the sales funnel and how marketing can support at each phase
  • An understanding and working knowledge of marketing automation tools (Marketo and Salesforce ideally)
  • Used events to drive lead generation opportunity for sales