Company Info

BMS Graduate Recruitment Ltd
Mead House. 49 High Street
Egham,

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Company Profile




Marketing Manager


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Job ID:

10845874

Title:

Marketing Manager

Salary:

£35,000.00

Location:

London ,United Kingdom
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Occupations:

Sales & Marketing

Job Description:

  • Excellent chance for a Marketing Manager to join this leading media and events company
  • Leading the marketing strategy for a new division of the business
  • Focus on the B2B Food, Drink, and Hospitality sectors
  • Successful candidate MUST have B2B marketing campaigns experience
Lead generation and retention marketing, working closely with the sales team
 
  • Excellent chance for a Marketing Manager to join this leading media and events company
  • Leading the marketing strategy for a new division of the business
  • Focus on the B2B Food, Drink, and Hospitality sectors
  • Successful candidate MUST have B2B marketing campaigns experience
  • Lead generation and retention marketing, working closely with the sales team

The Role:

 

This is an exciting opportunity for a Marketing Manager to join a leading media and events organisation. The Marketing Manager is responsible for creating the marketing strategy for 21 global events (predominately based in Asia) and leading on the tactical execution of the strategy. There is support from four co-ordinators who have split responsibility across sales and marketing. The successful candidate will have had experience of managing end to end B2B marketing campaigns to generate leads and help retain clients. This will involve email (Adestra and Sage CRM), social media, building landing pages and creating event brochures (working with designers). If the Marketing Manager has targeted the Food, Drink or Hospitality sectors, and has executed SEO/PPC campaigns this would be a big bonus.

 

Responsibilities for the position of Marketing Manager include:

  • Planning and implementing innovative marketing campaigns to create exhibitor and sponsorship leads for the sales team
  • Tactically executing multi-channel campaigns across email (Adestra), social media, SEO and web
  • Working with a team that is on the ground in Asia to lead on the marketing strategy
  • Exceeding targets for lead generation and retention marketing
  • Supporting sales teams to achieve revenue targets
  • Analysing, testing and reporting on all campaigns to stakeholders in the UK and Asia
  • Travelling to four events in Asia per year

The Company: Global Media Events Company based across 30 countries with their head office here in London in brand new, desirable centrally located offices. With over 5,000 staff driving approximately 250 events worldwide, this leading organisation are looking for a Marketing Manager to lead the marketing on a newly acquired division of the business. This division has focuses in the B2B Food, Drink and Hospitality sectors. The portfolio of 21 global events are predominately based in Asia and this Marketing Manager will be required to do some global travel.


The Package for Marketing Manager:

  • Salary: £30,000-35,000
  • Excellent Company Benefits

Job Requirements:

Requirements:

  • Relevant experience in a commercial marketing environment
  • End-to-end B2B campaign experience
  • Lead generation/demand generation experience
  • Experience working alongside sales to create marketing plans
  • Good broad knowledge of digital channels as well as across the full marketing mix
  • Strong hands-on experience executing email campaigns
  • Excellent content writing skills to drive engagement
  • Knowledge of database and analytics
  • Exceptional communication skills, both written and verbal